Monte Estoril, 11 March 2024. The voices of Sandra, Patrícia, and Nuno, who usually present the SuperToast podcast and radio segment, have been cloned by artificial intelligence and are now used daily.

“On air” since 2019, SuperToast is an editorial project on innovation and the new economy by the consultancy Instinct, tracking the pulse of the companies leading the new economy and startup innovations.

With this new development, SuperToast becomes the first podcast and radio segment to adopt artificial intelligence for content narration, while content creation and selection remain the responsibility of the Instinct team.

SuperToast is available in audio and video on major podcast platforms and social media and is also broadcast across Greater Lisbon on Rádio Marginal (98.1 FM) from Monday to Friday at 8:45 AM, 2:15 PM, and 6:50 PM.

For Nuno Ribeiro, Managing Partner of Instinct, “the adoption of artificial intelligence tools has been part of our daily operations for more than a year now, as well as the recommendations we make to our clients in the innovation projects we develop. In this case, voice cloning for the podcasts saves our team about 12 hours per month, freeing them up to explore other formats. As an innovation agency, we have a mission to inform, demonstrate, and demystify the potential of new technologies such as artificial intelligence in practice, and that is also the goal of this new development.”

For Luís Montez, director of Rádio Marginal, “it is a privilege to be the first Portuguese radio station to innovate with AI-generated audio through the SuperToast segment.”