We help develop
the
future.
future.
future.
future.
Whatever mission we are entrusted with, we embrace it with an open mind and without preconceived notions. We believe in collective intelligence, which is why we collaborate with our clients to design their best version of the future together.
MEDIA & ENTERTAINMENT
Content in the age of artificial intelligence.
One of the most innovative content aggregation brands in Portugal challenged Instinct to design the future, aligning with various generations, formats, and technologies, at a time when Artificial Intelligence is gaining momentum. Co-creation workshops and several proof-of-concepts developed gave the teams new insights into the future of content consumption.
2023
-24
MARKET & UX RESEARCH
STRATEGY
ROADMAP
PROTOTYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Content in the age of artificial intelligence.
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2023
-24
MARKET & UX RESEARCH
STRATEGY
ROADMAP
PROTOTYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Content in the age of artificial intelligence.
One of the most innovative content aggregation brands in Portugal challenged Instinct to design the future, aligning with various generations, formats, and technologies, at a time when Artificial Intelligence is gaining momentum. Co-creation workshops and several proof-of-concepts developed gave the teams new insights into the future of content consumption.
2023
-24
MARKET & UX RESEARCH
STRATEGY
ROADMAP
PROTOTYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Content in the age of artificial intelligence.
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2023
-24
MARKET & UX RESEARCH
STRATEGY
ROADMAP
PROTOTYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Content in the age of artificial intelligence.
Read more
2023
-24
MARKET & UX RESEARCH
STRATEGY
ROADMAP
PROTOTYPE & TEST
WORKSHOPS
PUBLIC SECTOR & NGO
An experience discovering inclusivity.
In order to introduce the theme of inclusivity to younger generations, Instinct developed a virtual experience that showcases the mission of Café Joyeux, the first family of cafés-restaurants to employ young people with Intellectual and Developmental Disabilities (IDD), such as Autism or Down Syndrome. Developed in three languages to reflect the geographical reach of this mission—namely France, Belgium, the United States, and Portugal—the stars of this experience are the ‘équipiers’ (young people with IDD) who provided their voices for the avatars.
PUBLIC SECTOR & NGO
An experience discovering inclusivity.
In order to introduce the theme of inclusivity to younger generations, Instinct developed a virtual experience that showcases the mission of Café Joyeux, the first family of cafés-restaurants to employ young people with Intellectual and Developmental Disabilities (IDD), such as Autism or Down Syndrome. Developed in three languages to reflect the geographical reach of this mission—namely France, Belgium, the United States, and Portugal—the stars of this experience are the ‘équipiers’ (young people with IDD) who provided their voices for the avatars.
INSURANCE
Longevity: one of the greatest social challenges.
Increasing life expectancy brings with it greater economic, social, and quality of life challenges for seniors. Challenged by an insurer, Instinct conducted an in-depth study of the Portuguese population to identify the key behaviours of tomorrow’s seniors in preparing for their future, including saving, housing, health, and nutrition.
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
INSURANCE
Longevity: one of the greatest social challenges.
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2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
INSURANCE
Longevity: one of the greatest social challenges.
Increasing life expectancy brings with it greater economic, social, and quality of life challenges for seniors. Challenged by an insurer, Instinct conducted an in-depth study of the Portuguese population to identify the key behaviours of tomorrow’s seniors in preparing for their future, including saving, housing, health, and nutrition.
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
INSURANCE
Longevity: one of the greatest social challenges.
Read more
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
INSURANCE
Longevity: one of the greatest social challenges.
Read more
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
RETAIL
The future of shopping centres in the e-commerce era.
Has the consumption of products, services, and even leisure activities that draw crowds to shopping centres really been shaken by the new habits of online shopping? This was the starting point for a mission that led the Instinct team to explore the daily habits of the population in order to redefine the shopping experience in the age of social media and e-commerce. This exploration also involved prototyping and testing innovative solutions.
2023
MARKET & UX RESEARCH
STRATEGY
ROADMAP
BUSINESS MODEL
PROTOTYPE & TEST
RETAIL
The future of shopping centres in the e-commerce era.
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2023
MARKET & UX RESEARCH
STRATEGY
ROADMAP
BUSINESS MODEL
PROTOTYPE & TEST
RETAIL
The future of shopping centres in the e-commerce era.
Has the consumption of products, services, and even leisure activities that draw crowds to shopping centres really been shaken by the new habits of online shopping? This was the starting point for a mission that led the Instinct team to explore the daily habits of the population in order to redefine the shopping experience in the age of social media and e-commerce. This exploration also involved prototyping and testing innovative solutions.
2023
MARKET & UX RESEARCH
STRATEGY
ROADMAP
BUSINESS MODEL
PROTOTYPE & TEST
RETAIL
The future of shopping centres in the e-commerce era.
Read more
2023
MARKET & UX RESEARCH
STRATEGY
ROADMAP
BUSINESS MODEL
PROTOTYPE & TEST
RETAIL
The future of shopping centres in the e-commerce era.
Read more
2023
MARKET & UX RESEARCH
STRATEGY
ROADMAP
BUSINESS MODEL
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
A virtual superbike championship.
Challenge friends, other players, or even the computer in a virtual superbike race. This Instinct project aimed to explore the potential of sponsors through interactive experiences. In just the first month, over 120,000 players raced via the internet browser or app, making this immersive experience one of the platform's most popular games.
MEDIA & ENTERTAINMENT
A virtual superbike championship.
Challenge friends, other players, or even the computer in a virtual superbike race. This Instinct project aimed to explore the potential of sponsors through interactive experiences. In just the first month, over 120,000 players raced via the internet browser or app, making this immersive experience one of the platform's most popular games.
MOBILITY
A Super Mobility App.
Improving the experience for those on the road and enhancing it through digital means was the focus of this mission. Inspired by Chinese Super App models and deepening our study of Portuguese drivers' behaviour, we designed a unique experience encompassing all mobility services.
2023
UX RESEARCH
BUSINESS MODEL
BRANDING
PRODUCT DESIGN
PROTOTYPE & TEST
MOBILITY
A Super Mobility App.
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2023
UX RESEARCH
BUSINESS MODEL
BRANDING
PRODUCT DESIGN
PROTOTYPE & TEST
MOBILITY
A Super Mobility App.
Improving the experience for those on the road and enhancing it through digital means was the focus of this mission. Inspired by Chinese Super App models and deepening our study of Portuguese drivers' behaviour, we designed a unique experience encompassing all mobility services.
2023
UX RESEARCH
BUSINESS MODEL
BRANDING
PRODUCT DESIGN
PROTOTYPE & TEST
MOBILITY
A Super Mobility App.
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2023
UX RESEARCH
BUSINESS MODEL
BRANDING
PRODUCT DESIGN
PROTOTYPE & TEST
MOBILITY
A Super Mobility App.
Read more
2023
UX RESEARCH
BUSINESS MODEL
BRANDING
PRODUCT DESIGN
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
RFM Metaverse: a tangible and interactive radio.
With Instinct's help, RFM became the first Portuguese media outlet to enter the Metaverse and host a series of virtual events, while also exploring the gaming component. Several games, such as racing with Pedro Fernandes and interactive quizzes, enrich the experience of visiting the radio's universe and led the Spatial platform to recognise it as 'Best of'.
MEDIA & ENTERTAINMENT
RFM Metaverse: a tangible and interactive radio.
With Instinct's help, RFM became the first Portuguese media outlet to enter the Metaverse and host a series of virtual events, while also exploring the gaming component. Several games, such as racing with Pedro Fernandes and interactive quizzes, enrich the experience of visiting the radio's universe and led the Spatial platform to recognise it as 'Best of'.
HEALTHCARE & LIFE SCIENCE
Oncology enhanced by data.
The rise in new cancer cases worldwide demands a concerted effort from oncologists, reflected in the growing number of consultations and the time devoted to patients. This mission focused on facilitating patient monitoring through the recording and sharing of symptoms, highlighting how smart data can save time and enhance healthcare professionals' follow-up.
2019
-20
UX RESEARCH
BUSINESS MODEL
ROADMAP
TECH DEV
PROTOTYPE & TEST
HEALTHCARE & LIFE SCIENCE
Oncology enhanced by data.
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2019
-20
UX RESEARCH
BUSINESS MODEL
ROADMAP
TECH DEV
PROTOTYPE & TEST
HEALTHCARE & LIFE SCIENCE
Oncology enhanced by data.
The rise in new cancer cases worldwide demands a concerted effort from oncologists, reflected in the growing number of consultations and the time devoted to patients. This mission focused on facilitating patient monitoring through the recording and sharing of symptoms, highlighting how smart data can save time and enhance healthcare professionals' follow-up.
2019
-20
UX RESEARCH
BUSINESS MODEL
ROADMAP
TECH DEV
PROTOTYPE & TEST
HEALTHCARE & LIFE SCIENCE
Oncology enhanced by data.
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2019
-20
UX RESEARCH
BUSINESS MODEL
ROADMAP
TECH DEV
PROTOTYPE & TEST
HEALTHCARE & LIFE SCIENCE
Oncology enhanced by data.
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2019
-20
UX RESEARCH
BUSINESS MODEL
ROADMAP
TECH DEV
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
MEO's virtual world.
Pioneering in the Metaverse in Portugal, MEO has been building, with the help of Instinct, an ecosystem of virtual spaces as its business evolves and becomes more dynamic. A city serving as a meeting point for various brand initiatives, a MEO house, a space dedicated to companies and industries, the MEO Kalorama, which hosted the event's press conference, and Fundação MEO are all part of this ecosystem.
MEDIA & ENTERTAINMENT
MEO's virtual world.
Pioneering in the Metaverse in Portugal, MEO has been building, with the help of Instinct, an ecosystem of virtual spaces as its business evolves and becomes more dynamic. A city serving as a meeting point for various brand initiatives, a MEO house, a space dedicated to companies and industries, the MEO Kalorama, which hosted the event's press conference, and Fundação MEO are all part of this ecosystem.
MEDIA & ENTERTAINMENT
Digital and multigenerational sports journalism.
"The oldest national sports newspaper decided to dive into the reality of sports content consumption. With Instinct's help, it was possible to identify the different behavioural segments, generations, and their varied consumption habits, in order to build a multi-platform, multi-format strategy where football, as the king of sports, is not the only one in the spotlight.
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
MEDIA & ENTERTAINMENT
Digital and multigenerational sports journalism.
Read more
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
MEDIA & ENTERTAINMENT
Digital and multigenerational sports journalism.
"The oldest national sports newspaper decided to dive into the reality of sports content consumption. With Instinct's help, it was possible to identify the different behavioural segments, generations, and their varied consumption habits, in order to build a multi-platform, multi-format strategy where football, as the king of sports, is not the only one in the spotlight.
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
MEDIA & ENTERTAINMENT
Digital and multigenerational sports journalism.
Read more
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
MEDIA & ENTERTAINMENT
Digital and multigenerational sports journalism.
Read more
2023
MARKET & UX RESEARCH
FIELD STUDY
XP MAP
PERSONAS
WORKSHOPS
MEDIA & ENTERTAINMENT
Media in the era of streaming and social networks.
In a world where more content is consumed than ever before and audiences continue to fragment, how do we respond to the various challenges? This is a question answered by Instinct through an in-depth study on media consumption in Portugal, alongside the development and testing of prototypes, which allowed for the exploration of new perspectives.
2021
MARKET & UX RESEARCH
STRATEGY
ROADMAP
LEARNING EXPEDITION
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
Media in the era of streaming and social networks.
Read more
2021
MARKET & UX RESEARCH
STRATEGY
ROADMAP
LEARNING EXPEDITION
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
Media in the era of streaming and social networks.
In a world where more content is consumed than ever before and audiences continue to fragment, how do we respond to the various challenges? This is a question answered by Instinct through an in-depth study on media consumption in Portugal, alongside the development and testing of prototypes, which allowed for the exploration of new perspectives.
2021
MARKET & UX RESEARCH
STRATEGY
ROADMAP
LEARNING EXPEDITION
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
Media in the era of streaming and social networks.
Read more
2021
MARKET & UX RESEARCH
STRATEGY
ROADMAP
LEARNING EXPEDITION
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
Media in the era of streaming and social networks.
Read more
2021
MARKET & UX RESEARCH
STRATEGY
ROADMAP
LEARNING EXPEDITION
PROTOTYPE & TEST
TRAVEL & HOSPITALITY
A resort offering a luxury experience.
Removing all friction points and enhancing the experience for visitors, tourists, and residents of one of the most important luxury real estate and tourism developments in Europe was the starting point of this mission. Inspired by new models of on-demand services, subscriptions, and the magic of personalising digital solutions, we created a true luxury experience!
2017
-18
UX RESEARCH
STRATEGY
BUSINESS MODEL
ROADMAP
PROTOTYPE & TEST
TRAVEL & HOSPITALITY
A resort offering a luxury experience.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS MODEL
ROADMAP
PROTOTYPE & TEST
TRAVEL & HOSPITALITY
A resort offering a luxury experience.
Removing all friction points and enhancing the experience for visitors, tourists, and residents of one of the most important luxury real estate and tourism developments in Europe was the starting point of this mission. Inspired by new models of on-demand services, subscriptions, and the magic of personalising digital solutions, we created a true luxury experience!
2017
-18
UX RESEARCH
STRATEGY
BUSINESS MODEL
ROADMAP
PROTOTYPE & TEST
TRAVEL & HOSPITALITY
A resort offering a luxury experience.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS MODEL
ROADMAP
PROTOTYPE & TEST
TRAVEL & HOSPITALITY
A resort offering a luxury experience.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS MODEL
ROADMAP
PROTOTYPE & TEST
MEDIA & ENTERTAINMENT
Seamless communications.
Eliminate all friction points, breakages, or abandonment in the telecommunications experience, and innovate in the relationship with the customer — this has guided us through a long mission to evaluate all points of contact. A journey through our society, where content is consumed like never before, where everything is smart, whether it's a phone or a TV, and everyone needs to be constantly connected.
2019
UX RESEARCH
BUSINESS DESIGN
ROADMAP
PROTOYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Seamless communications.
Read more
2019
UX RESEARCH
BUSINESS DESIGN
ROADMAP
PROTOYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Seamless communications.
Eliminate all friction points, breakages, or abandonment in the telecommunications experience, and innovate in the relationship with the customer — this has guided us through a long mission to evaluate all points of contact. A journey through our society, where content is consumed like never before, where everything is smart, whether it's a phone or a TV, and everyone needs to be constantly connected.
2019
UX RESEARCH
BUSINESS DESIGN
ROADMAP
PROTOYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Seamless communications.
Read more
2019
UX RESEARCH
BUSINESS DESIGN
ROADMAP
PROTOYPE & TEST
WORKSHOPS
MEDIA & ENTERTAINMENT
Seamless communications.
Read more
2019
UX RESEARCH
BUSINESS DESIGN
ROADMAP
PROTOYPE & TEST
WORKSHOPS
CONSUMER GOODS
Young parents and baby nutrition.
When Dr. Google answers the questions of young parents before their paediatrician or nutritionist appointment, what are the implications for those with a baby and for early childhood feeding? This was a nationwide exploration mission that anticipated consumer trends, such as organic food, and identified ways to deliver reliable information about infant nutrition.
2017
-18
UX RESEARCH
STRATEGY
BUSINESS DESIGN
ROADMAP
PROTOTYPE & TEST
CONSUMER GOODS
Young parents and baby nutrition.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS DESIGN
ROADMAP
PROTOTYPE & TEST
CONSUMER GOODS
Young parents and baby nutrition.
When Dr. Google answers the questions of young parents before their paediatrician or nutritionist appointment, what are the implications for those with a baby and for early childhood feeding? This was a nationwide exploration mission that anticipated consumer trends, such as organic food, and identified ways to deliver reliable information about infant nutrition.
2017
-18
UX RESEARCH
STRATEGY
BUSINESS DESIGN
ROADMAP
PROTOTYPE & TEST
CONSUMER GOODS
Young parents and baby nutrition.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS DESIGN
ROADMAP
PROTOTYPE & TEST
CONSUMER GOODS
Young parents and baby nutrition.
Read more
2017
-18
UX RESEARCH
STRATEGY
BUSINESS DESIGN
ROADMAP
PROTOTYPE & TEST