SuperToast | 15 December 2022

RFM becomes the first Portuguese media outlet in the metaverse

RFM has inaugurated a space in the metaverse, offering access to a futuristic auditorium featuring concerts and other live events. Within the radio station’s metaverse, there are also three dedicated spaces for daily programmes, where listeners can tune in to the live broadcast and interact with the hosts.

ECO | 13 December 2022

RFM enters the metaverse. “We want to be at the forefront of entering a new universe,” says director António Mendes

“We want greater value for the medium. The market does not sufficiently recognise the impact we achieve with our brands and the brands that partner with us,” says the spokesperson.

Briefing | 13 December 2022

RFM enters the metaverse with Instinct

RFM has made its debut in the metaverse, declaring itself “the first Portuguese media outlet” to enter this space, which was designed and produced by the Portuguese innovation agency Instinct.

Renascença | 13 December 2022

RFM opens its metaverse space with a party and a full house

On Friday, 16 December, at 10:00, RFM hosted the first event in its pioneering metaverse space. The DJ duo FRIDAYBOYS – José Coimbra and DJ Pedro Simões – performed both inside RFM’s metaverse and live on air.

Meios e Publicidade | 12 December 2022

RFM inaugurates a space in the metaverse this Thursday

Café da Manhã, 6PM, and Oceano Pacífico are among the programmes set to be broadcast live from custom virtual settings within RFM’s newly launched metaverse space, opening this Thursday, 15 December.

Executive Digest | 13 December 2022

RFM becomes the first national media outlet to reach the metaverse

RFM has announced the launch of its first space in the metaverse—a digital area where listeners can access dedicated zones for the station’s most popular programmes and segments.