ECO | 12 July 2022

Fabernovel Portugal becomes Instinct to Innovate

“It’s a natural evolution. Instinct was born as an innovation agency in 2012 with the goal of helping large companies be as agile as startups. Over these 10 years, we represented Fabernovel in Portugal. We grew together, developed projects together, shared a lot of knowledge, and made many friendships, not only with the teams in Paris but also with those in San Francisco and Shanghai. This year, the Fabernovel group was acquired by EY, and in Portugal, we did not follow that path,” said Nuno Ribeiro, managing partner of the consultancy, which has been owned since the beginning by him and Sandra Lucas Ribeiro.