December 15, 2022
RFM has inaugurated a space in the metaverse, which gives access to a futuristic auditorium with concerts and other live events. Inside the radio station's metaverse, there are also three spaces dedicated to daily programs, where you can listen to the live broadcast and interact with the animators.
"We want more value for the medium, we are not valued enough by the market compared to the impact we can have with our brands and the brands that associate with us," he says.
RFM has arrived at the metaverse and assumes itself as "the first Portuguese media" to enter this space, which was designed and produced by the Portuguese innovation agency Instinct.
RFM held Friday, December 16 at 10am the first party in its pioneering space in the metaverse. The DJ duo FRIDAYBOYS - José Coimbra and DJ Pedro Simões, were in the RFM metaverse and also live on the radio broadcast.
Café da Manhã, 6PM or Oceano Pacífico are some of the programs that can be seen live in a virtual scenario integrated in the space that RFM is preparing to inaugurate in the metaverse starting this Thursday, December 15th.
RFM has announced the launch of the first space in the metaverse, a digital area where radio listeners will be able to access zones dedicated to the station's various successful programs and segments.